Your first partner is your racket
CHALLENGE
Launch Asics new range of paddle rackets.
SOLUTION
Paddle tennis is a team sport, in which the connection between partners is essential. But what is, in reality, your very first partner? That was the starting point to launch the new Asics paddle campaign starring Gemma Triay and Lucía Sainz, the world number 1 couple of the 2020 season in women’s paddle.
RESULTS
We achieved a 73% market share in 2020.
TV
An inseparable pair
OUTDOOR
Your style of play just found a match
"A campaign that connected with all the hearts of paddle tennis fans"
The big paddle stars tell us their story
Lucía Sainz and Gemma Triay, the number 1 world couple of 2020’s feminine paddle, told us all about their relationship as a couple, in a series of honest interviews on IG.