CHALLENGE

Launch a new DNA test which helps couples find out the chances their future children have of contracting an inherited disease.

SOLUTION

We created qExpert, a DNA test mainly focused on couples that were considering having children. We desined its branding, packaging, website, e-commerce and its own advertising campaign to put it out there.

RESULTS

66k site visits during the first year of the campaign and more then 6 thousand tests sold.