CHALLENGE

To introduce coches.net’s new positioning as a mobility solution for people.

SOLUTION

We created a campaign that placed the user at the center of the narrative, addressing them directly and inviting them to find the most suitable mobility solution for every moment of their life.

RESULTS

Coches.net became the leading car search engine for users. 130% increase in web traffic compared to the previous year. Coches.net ranked among the top 200 downloaded apps in Spain. 4,617,823 views on YouTube.

Awarded as one of the most effective and creative advertising campaigns of 2022 at the Kantar Creative Effectiveness Awards.