CHALLENGE

Relaunch the Volkswagen group used car brand and position its website as the most reliable when it comes to buying a guaranteed second-hand car.

SOLUTION

We created an integrated idea that showed how we spend our lives searching things on the internet, as opposed to how easy it is to find used cars at Das WeltAuto.

RESULTS

5.175.303 site visits.
14% increase in sales compared to 2018.
+60k cars sold during the campaign.