Audi e-tron Baqueira Beret


As the official sponsor of the ski resort Baqueira-Beret, Audi needed to be present in magazines and billboards to publicize the new Audi e-tron Quattro.


A headline driven campaign that played with Audi’s e-tron Quattro attributes linked to skiing.


During the winter season the entire stock of Audi e-tron Quattro planned for the year was sold.

Adventures await off-piste

Long live the ski season

Audi e-tron’s technology has been illustrated in five pieces that show different angles of the vehicle around snowy surroundings of the Pyrenees. The illustrator Richard Jorge was the artist behind the project who collaborated with us.