Gender-based violence insurance
CHALLENGE
Domestic violence increased considerably in Spain, reaching up to 950 women murdered by their partners or ex-partners. Still today, many women don’t report these violent episodes out of fear. What could we do to make them feel safer?
SOLUTION
We launched the first gender-based violence insurance, a campaign to raise awareness about the increase in domestic violence.
RESULTS
+128k people reached during the campaign.
+300% increase in donations.
CASE STUDY
Some products should never exist
BRANDING
An insurance that seemed real
OUTDOOR
Giving the real problem the visibility it deserves
WEB
Easy to take out, as all real insurances
“A campaign that put out the great labor we do at the Foundation”
The insurance that outraged people