CHALLENGE

CaixaBank wanted to show its commitment to the environment is present in everything they do. Being socially responsible is part of their philosophy and wanted everyone to know about it.

SOLUTION

On World Environment Day we launched a campaign that opened Caixabank’s corporate building doors, showing everything they do to ensure their impact on the environment is as low as possible.

RESULTS

Both clients and non-clients of CaixaBank managed to get a better perception of the brand and considered it a socially responsive bank.