5 letters that give peace of mind


Improve Brand awareness to boost trust amongst the core target.


We showed that the 5 letters that make up the brand mean much more to their clients. Because this insurance company is inspired by them, so each and every one of them feel they have exactly what they need.


The campaign was awarded as the best corporate campaign at the 11th Insurance Sector Marketing and Communication Awards.

5 letters that make you feel safe

Same letters, infinite meanings

What do the 5 letters of FIATC mean to you?

"We are very happy with this new campaign that shows how FIATC evolves with its customers and adapts to their new needs"

MANEL MADROÑAL Marketing and communication manager, FIATC Seguros