To communicate and make relevance of one of the most popular festivals in Barcelona that dates back to the Middle Ages.


Taking the most representative and traditional icons of Carnival and update them into modern and colorful illustrations. This way, we brought traditions closer to the younger audience and make sure this festival goes on for many years to come.


Not only the campaign helped break a new attendance record at the Barcelona Carnival, it also managed to let young people know about the history of the festival.

The streets play dress up for Carnival

Let the carnival follow you everywhere

“An outstanding visual for the great Barcelona’s festivity”

MONTSERRAT GONZÀLEZ Project manager at Ajuntament de Barcelona