CHALLENGE

Turn the brand into the number one portal in Spain to buy and sell new and second-hand cars by increasing traffic towards the site.

SOLUTION

In a highly competitive category we decided to make use of the brand’s main distinct asset: the largest offer of cars on the market. How? By doing it in a spectacular way, that is with more than 2.000 cars.

RESULTS

coches.net became the main car search engine for users.
130% increase in web traffic compared to previous years.
coches.net was positioned amongst the top 200 most downloaded apps in Spain.
4,617,823 views on YouTube.