Gender-based violence insurance
Domestic violence increased considerably in Spain, reaching up to 950 women murdered by their partners or ex-partners. Still today, many women don’t report these violent episodes out of fear. What could we do to make them feel safer?
We launched the first gender-based violence insurance, a campaign to raise awareness about the increase in domestic violence.
+128k people reached during the campaign.
+300% increase in donations.
Some products should never exist
An insurance that seemed real
Giving the real problem the visibility it deserves
Easy to take out, as all real insurances
“A campaign that put out the great labor we do at the Foundation”