No one is that honest
DESAFÍO
To demonstrate that buying a Das WeltAuto used car, reviewed up to 126 points, is much more reliable than buying from an individual.
SOLUCIÓN
We created the concept ‘No one is that honest,’ which humorously addressed the idea that sometimes we are not completely sincere on social media. This emphasized the importance of a thorough inspection in a used car.
RESULTS
A 20% growth in used car sales compared to the previous month.
A 50% increase in visits to the dealership’s website.
PRINT
Truths that bring smiles
OUTDOOR
We go out on the street with complete sincerity
“A very distinct tactical campaign that helped us differentiate ourselves from the competition"
What if we expressed what we truly think on social media?