“You Can” is the latest campaign created by Honest for our client FIATC Seguros.
The concept aims to motivate and instill confidence in people, giving them the security they need to face life’s challenges with an insurance company that supports them in all stages and crucial moments.

This campaign continues to strengthen the brand concept of “5 letters that give you security” with the objective of increasing awareness and bringing the brand closer to consumers in a more human and relatable territory.

The campaign includes a TV spot, a documentary featuring the testimonies of our protagonists, radio ads, digital content, and outdoor graphics.