Very good photo, very bad idea

When we travel, we all want to capture that perfect photo, the one that will make our feed shine or that we’ll keep as an unforgettable memory. But sometimes, the pursuit of that photo involves risks that could ruin our vacation.

Based on this insight, we’ve created FIATC’s new travel insurance campaign. Because sometimes, what seems like a great photo might not be the best idea.

Great photos that turn out to be a bad idea should come with travel insurance

The 'Very good photo, very bad idea' campaign immediately connected on Instagram and LinkedIn, engaging travelers and young people with attractive photos and useful tips. The result? 4M impressions, 300K interactions, and 5K new website registrations, reinforcing FIATC’s message and bringing us even closer to our community.