CHALLENGE

To communicate and make relevance of one of the most popular festivals in Barcelona that dates back to the Middle Ages.

SOLUTION

Taking the most representative and traditional icons of Carnival and update them into modern and colorful illustrations. This way, we brought traditions closer to the younger audience and make sure this festival goes on for many years to come.

RESULTS

Not only the campaign helped break a new attendance record at the Barcelona Carnival, it also managed to let young people know about the history of the festival.