CHALLENGE

Launch a customizable cosmetics brand across Europe.

SOLUTION

We invited people to create their own makeup line as unique and different as each and every individual. Any trend and all styles, you make it possible.

RESULTS

Thousands of visits to the site and video views that translated to thousands of new orders. But most importantly, YOO makeup began to be considered as an alternative to the main cosmetics brands, generating a true conversation on social media platforms.