For centuries, constellations have served as guides.
Small glimmers in the darkness, marking a path—revealing themselves only when night falls.

That’s how we imagine La Nit dels Museus:
a cultural constellation unfolding across the city, connecting museums as if they were stars.
Each one with its own light. Each one with a story that only comes alive when curiosity is sparked.

The campaign’s concept, “Let culture guide you,” turns that night sky into a metaphor:
Barcelona as a firmament full of meeting points with art, history, and emotion.